P.E.A.C.E. is our 5-step system completed over a 6-week period. If studio capacity allows, only certain steps may be engaged (see 'How to engage' below to view the options).

Through P.E.A.C.E. we aim to create ideas that have a practical application. Not just useful, but life enhancing, in service of those for whom they were designed. Creating a body of work that becomes a manifesto for a more enlightened way of living.

The defining principle and outcome of P.E.A.C.E. :

Life utility for better living®.

We dream and see how the world could be, outlining the issue at hand and where we want to go.

Method:

• Stakeholder interviews: insight to deliver the first draft of 'The High Dream'.

• The High Dream: a long-hand collaboration articulating the ideal state; a vision leading with imagination, to round out where we want to get to.

We frame ambition with contextual shifts, we build new fires by leaning into a tension and we create unique value that nurtures communities.

Method:

• Strategic shifts: action orientated insights required to deliver upon 'The High Dream' (ambition) across company, customers and category.

• Workshops: shifts discussed to collaborate and refine further.

• Value proposition: what we’re taking to market.

• Value manifesto: added texture, energy and clarity around the proposition.

• Brand strategy: how we’re taking that proposition to market.

• Brand blocks: purpose, vision and mission.

We know that new habits demand simplicity. We make repeatable systems, not surface area - creating an architectural plan (or the real world footprint for delivering value).

Method:

• Architecture of the business, product, brand and marketing ideas: clarifying what we’re delivering.

• Objective setting: for the specific task in question.

• Communications architecture: a simple customer journey framing how the value prop must flex across the footprint (channels).

• Content strategy: an exploration of what curated, created and convening could look like.

• Collaborative go-to-market plan: a light overview of the key actions needed to be taken.

We create the play, not add the stage lighting. We believe that product is a platform. Then we steward the colouring-in of the footprint (creative output).

Method:

• Naming: what’s intended in the name.

• Brand world and TOV: stimulus that delivers upon the value proposition to achieve visual stand-out within the category, exploring adjacent spaces.

• Creative idea: exploration for expressing the brand strategy.

• Creative brief: from brand through to a specific strategic act(s)

• Moderate one-day creative sprint: assist in direction of the output - “it works because… / it doesn’t work because…”.

We believe brands need an inspiring universe. We know that best price, is not the true cost. And only love and kindness works on earth.

Method (one or more of the following means to outline the success metrics for impact.):

• Agenda-led that shapes internal structures.

• Commercial, brand and campaign.

• Environmental, commercial and societal.